1/20/2024 0 Comments Define synergy and identites![]() ![]() I find I can tell better visual stories the more I understand my client, their mission and their reason for striving. The question I get asked most often is “where do you get your inspiration from?”. The Centre chose to prioritize joint upskilling alongside rebranding in spite of limited financial resources. This was achieved via a hybrid model of working in which I had the opportunity to mentor and collaborate with the think tank’s own in-house Senior Designer, Klara Blazek. With its new look, Centre for London aims to be “a voice for all London is and could be”.Īs well as in its presentation to external audiences, Centre for London’s redesign also stressed the importance of participation and inclusion from an internal perspective. They bring together London’s citizens, experts and leaders to discuss, develop and implement the policy solutions to tackle them. We recently launched a new identity for Centre for London, an independent think tank, dedicated to researching the city’s critical issues. However, working together from the start can create a synergy where the independent designer can act as a mentor, upskilling and guiding the in-house designer, while the in-house designer has an opportunity to bring their own unique experience and wisdom to the table. This means they run the project independently, then hand it over to the in-house designer in the form of identity guidelines for them to implement and put into practice. Joint Upskilling and Visual Identity CreationĮxternal designers are often hired to create a visual identity for their specialized expertise in the field. Collaboration can positively impact the well-being of all involved, as well as foster the sustained success of the project. ![]() When creating visual identities, I believe one way of doing this is by bridging the gap between external designers and in-house designers through collaboration. Individuals employed in the creative sectors encounter high levels of pressure and are almost three times more likely to suffer from stress and burnout than the general population.Īs someone who has experienced and witnessed these challenges firsthand, I have made it my mission to find ways to tackle stress and burnout in the everyday. ![]() Working in the creative industries can be challenging, however, as research in the UK (Northern Ireland) by wellbeing charity Inspire and Ulster University has found. When we get commissioned to design an exciting project, we are consumed by finding the best way to express the character and mission of the client’s business. The Impact of Stress on the Creative IndustriesĪs creatives, we are often driven by our passion for our work and find fulfillment and energy in the creative process. From the creative process to the final output, she believes design can bring people together, create sustainable choices and foster well-being.Įmmi has created a model, Creative Ecosystem, to support fellow creative thinkers with wisdom, new ideas and enriching tactics to help prevent burnout, reduce stress and support a more fulfilling creative practice. Her output is underpinned by a simple but powerful idea: Positive Creativity. ![]() Emmi is the Founder and Creative Director of Studio Emmi and a certified Happiness Facilitator. ![]()
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